Robinhood Mirror | Feature Add Concept

Introducing Public Profiles and Mirror Trading to help young investors build financial expertise and confidence

Project Overview

Robinhood Mirror is an expansion of the Robinhood investing platform, designed to empower users with personalized onboarding, investor discovery, and Copy Trading features.

Role

UX Research

UX/UI Design

Problem

Many Robinhood users feel overwhelmed and isolated when making investment decisions, especially for the first time.

Solution

Add more transparency to encourage young investors to learn investing strategies and grow in their investing career

Timeline

Fall 2024

What is Robinhood?

Robinhood is an online banking financial services platform that aims to provide everyone with access to the financial markets, not just the wealthy.

They helped pioneer and popularize commission-free trading, low minimum account balances, and fractional shares trading.

Investors can be bucketed into 3 main categories

Based on interviews from 20 investors of all styles and levels, I grouped them into 3 distinct personas and investing experiences, then uncovered the following problems regarding investing habits and knowledge.

Beginner Investor

0-3 years of experience

Intermediate Investor

3-5 years of experience

Advanced Investor

5+ years of experience

Users struggle to assess the credibility of people they follow online due to lack of transparency, performance history, and trust signals.

Users want to benefit from social insights without sacrificing their privacy or revealing sensitive information.

Beginners lack accessible examples and frameworks for building well-balanced, long-term portfolios.

Trend-chasing and hype-driven trades can mislead inexperienced investors and lead to poor financial outcomes.

Young investors simply lack the financial knowledge to invest properly

Many Robinhood users feel overwhelmed and isolated when making investment decisions. Without mentorship or clear guidance, younger investors, who make up the majority of Robinhood's user base, often rely on informal sources like friends or social media, leading to inconsistent strategies and low confidence.

with over

26.5 million

funded users on the platform, Robinhood has an opportunity to turn isolation into collaboration

Introducing

Improved Onboarding Flow

The onboarding flow is designed to personalize the user experience by guiding investors through a series of tailored questions, helping them identify their investing preferences and goals, ensuring a more relevant and engaging platform experience from the start.

Finding an Investor

The investor discovery feature enables users to find and connect with like-minded investors by categorizing them based on strategies and financial goals, fostering a sense of collaboration and tailored learning.

Mirroring an Investor

The Mirroring feature allows users to replicate the trades of other investors, enabling them to align their portfolios with proven strategies while maintaining control over allocation and risk management.

Incomplete Onboarding

If a user skips the onboarding process, Robinhood will display a reminder on the home page, telling the user to complete the onboarding flow.

Investor Privacy

All investors can edit what they show to the public, including their: portfolio value, gains/losses, # of shares owned, asset allocation, or their entire profile

Complete Beginner Onboarding

If a user is a complete beginner according to their investing questions, Robinhood will redirect them to the Beginner Resource Hub, separate from the standard onboarding flow